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‘Safe driving during COVID-19’ PSA graphics

‘Safe driving during COVID-19’ PSA graphics

Since the start of the COVID-19 pandemic, lower traffic volumes have led to dangerous driving speeds in communities across the Commonwealth. High driving speeds contributed to a doubled roadway fatality rate in the month of April in Massachusetts. Driver speeding affects all road users by making walking and rolling conditions unsafe and uncomfortable.

With the safer-at-home advisory still in place, increased numbers of people are walking, rolling, and running in their communities. To make roadways safe for all users, drivers must take responsibility to not exceed the posted speed limit and to yield to walkers and rollers who are using street space to maintain physical distance in areas with narrow sidewalks.

To support communities who are seeing dangerously high traffic speeds and unsafe driving behavior, WalkBoston partnered with the Massachusetts Department of Public Health Mass in Motion (MiM) and MORE Advertising to develop a social media campaign that MiM coordinators can use to raise awareness about safer pandemic driving behavior.

To broaden the reach of this important message, we invite all communities and individuals to use these graphics on your social media or other town communication platforms.

These graphics are set up for Facebook. Consider adding the following language as a comment to your social media post:

  • Keep our roads safe for everyone!
  • Safe driving is still important. Keep our roads safe for all.

Please consider every street a shared street and stay safe!

4 PSA graphic options (click for full size, and then right click to “save image as”):

 

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